Jaguar’s Plan to Rule the Luxury Market

October 7th, 2015 by

“The next couple years will be the time when we fundamentally change the Jaguar brand for good….We [will] take the core lineup and basically reinvent it.”

So says president and CEO of Jaguar Land Rover North America Joe Eberhardt. In the next couple years, Jaguar seeks to grow its presence in the luxury market. How? By maximizing the brand’s emotional connection with consumers and introducing new and updated models like the XE and F-Pace. Plus, Jaguar will make more of an effort to cater to drivers’ basic needs.

To access the full AutoGuide article visit http://www.autoguide.com/auto-news/2015/10/how-jaguar-plans-to-dominate-the-luxury-market.html.

At Ray Catena Jaguar of Edison, located at 920 US Highway 1 North, we’d love nothing more than to send you home in a brand new Jaguar. Stop by our showroom today if you’d like to make that happen.

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