Kelley Blue Book Names Jaguar 2016 “Best Car Styling Luxury Brand”

March 28th, 2016 by

2016 XF

Last week, vehicle valuation and information source, Kelley Blue Book, announced the winners of its 2016 Brand Image Awards. The annual awards highlight “automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.” Here at Ray Catena Jaguar of Edison, we were proud to see that Kelley Blue Book named Jaguar the winner in the Best Car Styling Luxury Brand Category. This is the second time in three years that Jaguar has earned the award.

The prestigious award is based on consumer perception data gathered by Kelley Blue Book Strategic Insights’ Brand Watch study. According to a recent press release, the striking aesthetics of the F-TYPE and XF models earned high market praise, and were key factors in earning the award.

“Design has always been at the heart of Jaguar products, and to be recognized with this award at a time when the brand is experiencing incredible momentum and growth is very gratifying,” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America, LLC. “As we begin to expand our line-up with the addition of the XE and F-PACE this spring, we look forward to the opportunity to reach an even wider audience and welcome new owners and fans of the brands.”

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